DATA PROTECTION & PRIVACY

Privacy Policy – 77kk Online Gaming Platform

This Privacy Policy explains what personal information 77kk collects when you use the platform, how it is used, who it is shared with, and what controls you have over your own data as a player based in Pakistan.

Last updated: January 2026

How 77kk Protects Your Privacy

Six core commitments that govern how your data is handled on the 77kk platform.

Your Data Stays with 77kk

Personal information you provide during registration — your name, CNIC-linked identity details and contact information — is never sold to advertisers or third-party data brokers. It exists solely to operate your account.

PKR Payment Data Is Handled Securely

When you deposit or withdraw via JazzCash, Easypaisa, Raast or Bank Transfer, payment data is shared only with the processor completing that specific transaction. 77kk does not store full card or wallet credentials on its own servers.

Minimal Data Collection

We collect only what is needed to run your account, process PKR transactions and comply with anti-fraud obligations. Data that is no longer needed for these purposes is either anonymised or deleted according to our retention schedule.

Encrypted Storage and Transmission

All data transmitted between your device and the 77kk platform is protected by TLS encryption. Account data stored on our servers is encrypted at rest. Access to personal data is restricted to authorised personnel with a direct operational need.

You Control Your Marketing Preferences

Promotional emails and in-platform notifications are optional. You can update your marketing preferences in your account settings at any time. Opting out of marketing does not affect the operational communications needed to manage your account.

Clear Data Retention Periods

Account data is retained for as long as your account is active plus a defined period after closure to meet anti-fraud and record-keeping obligations. Once that period has passed, data is deleted or anonymised. Full details are in Section 6 below.

Data We Collect at a Glance

A summary of the categories of personal data collected and the reason each is needed.

Data Category Examples Purpose Required?
Identity Data Full name, date of birth, CNIC number Account registration, age verification, KYC compliance Required
Contact Data Email address, mobile number Account communications, security alerts, support Required
Payment Data JazzCash / Easypaisa account reference, bank account details, PKR transaction history Processing deposits and withdrawals, fraud prevention Required
Technical Data IP address, device type, browser, OS, session timestamps Security monitoring, fraud detection, platform optimisation Required
Usage Data Games played, bets placed, session durations, features accessed Responsible gaming tools, personalisation, service improvement Required
Marketing Preferences Email opt-in status, notification preferences Sending relevant promotions and offers Optional

Important: This Privacy Policy applies to all players who register and use the 77kk platform, including the website and mobile app. By creating an account, you acknowledge that you have read and understood this policy.

1. What We Collect

77kk collects personal data through several routes: directly from you when you register or update your account, automatically when you use the platform, and from third-party payment processors when transactions are completed. The main categories of data we collect are as follows.

1.1 Registration Information

When you create an account at 77kk, you provide your full name, date of birth, email address and mobile number. You may also be asked to provide identity verification documents — such as a copy of your CNIC — at the point of registration or at any later point when identity verification is required. This information is mandatory; without it, an account cannot be created or maintained.

1.2 Technical and Device Data

When you access 77kk from any device — whether a mobile phone, tablet or desktop — our servers automatically log certain technical data. This includes your IP address, the type of device and operating system you are using, your browser version, your approximate location derived from IP, and the timestamps of your sessions. This data is used primarily for security monitoring and fraud detection, not for advertising profiling.

1.3 Gameplay and Betting Data

Records of all bets placed, games played, session durations, wagering amounts in PKR, and outcomes are stored as part of your account history. This data supports responsible gaming monitoring, dispute resolution, and — where you have opted in — personalised game recommendations.

2. How We Use Your Data

77kk uses personal data for the following clearly defined purposes:

  • Account management: Creating, maintaining and securing your account, processing login requests and responding to support queries.
  • Transaction processing: Facilitating PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, Bank Transfer and other supported payment methods.
  • Identity verification: Confirming your age and identity as required before account activation or before processing withdrawals above certain thresholds.
  • Fraud and security: Detecting unusual account activity, preventing unauthorised access, and investigating reports of suspicious transactions.
  • Responsible gaming: Monitoring gameplay patterns to support responsible gaming tools such as deposit limits, session reminders and self-exclusion.
  • Platform improvement: Analysing aggregated, anonymised usage data to improve the platform experience, fix bugs and develop new features.
  • Legal obligations: Retaining transaction records and identity data to comply with anti-money-laundering and record-keeping obligations.
  • Marketing (opt-in only): Sending promotional emails or in-platform notifications about bonuses, new games and platform events — only if you have opted in.

77kk does not use your personal data for automated decision-making that produces legal effects on your account without a human review step.

3. Payment Data and PKR Transactions

All financial transactions on 77kk are conducted in PKR. When you make a deposit or request a withdrawal using JazzCash, Easypaisa, Raast, Bank Transfer, a debit or credit card, or any other supported mobile wallet, the payment data involved in completing that transaction is shared with the relevant payment service provider.

3.1 What Payment Data Is Shared

The data passed to a payment processor is limited to what that processor specifically needs to authenticate and complete the transaction — typically an account reference, transaction amount in PKR, and a session token. Full CNIC numbers and other identity documents are not transmitted to payment processors.

3.2 What 77kk Stores

77kk stores a record of each transaction — the method used, the PKR amount, the date and time, and the outcome — as part of your account transaction history. Full card numbers, JazzCash PINs or bank passwords are never stored on 77kk servers. Sensitive payment credentials are handled directly by the respective payment processor under their own security standards.

3.3 Transaction Records Retention

PKR transaction records are retained for a defined period after account closure to meet anti-fraud and record-keeping obligations. See Section 6 for full retention periods.

4. Data Sharing

77kk does not sell, rent or trade your personal data. Data is shared only in the following limited and necessary circumstances:

  • Payment processors: JazzCash, Easypaisa, Raast, banks and card processors receive only the data needed to complete your specific transaction.
  • Identity verification providers: Where third-party KYC services are used to verify identity documents, the data shared is limited to what is necessary for verification.
  • Game software providers: Casino game providers may receive a session token and bet data to deliver game results. They do not receive your personal registration information.
  • Fraud and security services: Anonymised or pseudonymised technical data may be shared with security service providers to detect and prevent fraudulent activity across the platform.
  • Legal requirements: Where required by a valid legal process, 77kk may disclose data to the extent legally obligated. We do not volunteer data beyond what is required.

All third parties with whom data is shared are contractually obligated to use it only for the stated purpose and to maintain appropriate data security standards.

5. Cookies and Tracking Technologies

5.1 What We Use

77kk uses cookies and similar session technologies on the web platform. These fall into the following categories:

  • Essential cookies: Required for the platform to function — session management, login state, security tokens. These cannot be disabled without breaking core functionality.
  • Functional cookies: Remember your preferences such as language settings and display options between sessions.
  • Analytics cookies: Collect anonymised data on how players navigate the platform to help us identify and resolve usability issues. No personally identifiable data is included in analytics reports.

5.2 Advertising Cookies

77kk does not use third-party advertising or behavioural tracking cookies that profile your activity across other websites for the purpose of serving targeted advertisements.

5.3 Managing Cookies

You can manage or disable non-essential cookies through your browser settings. Please note that disabling essential cookies will prevent you from logging in or using core platform features. The 77kk mobile app uses equivalent session tokens managed within the app itself rather than browser cookies.

6. Data Retention

77kk retains personal data only for as long as it is needed to fulfil the purpose for which it was collected, plus any additional period required by anti-fraud or record-keeping obligations. The general retention approach is as follows:

  • Active account data: Retained for the full duration your account is open and active.
  • Transaction records (PKR deposits and withdrawals): Retained for a minimum of five years after the transaction date to meet financial record-keeping obligations.
  • Identity verification documents: Retained for the duration of account activity plus a period after closure sufficient to cover potential dispute or fraud investigation needs.
  • Technical and device logs: Retained for a rolling period of up to 12 months for security and fraud monitoring purposes, then deleted.
  • Marketing preference records: Retained until you withdraw your consent or close your account, whichever comes first.

When data reaches the end of its retention period, it is either securely deleted or anonymised so that it can no longer be linked to you as an individual.

7. Data Security

77kk implements a range of technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration or loss. Key measures include:

  • TLS encryption for all data transmitted between your device and the 77kk platform.
  • Encryption at rest for stored account and transaction data.
  • Role-based access controls so that only staff with a direct operational need can access personal data.
  • Regular security reviews and monitoring of platform systems for unusual activity.
  • Two-factor authentication options available for player accounts.

While 77kk takes data security seriously, no online platform can guarantee absolute security. You also play an important role in keeping your account safe — use a strong, unique password and never share your login credentials with anyone. If you suspect your account has been accessed by someone else, contact support immediately and change your password.

8. Your Rights Over Your Data

As a 77kk account holder, you have the following rights in relation to your personal data. You can exercise these rights through your account settings or by contacting support:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete personal data on your account.
  • Deletion: Request deletion of your personal data where it is no longer necessary for us to hold it. Note that certain data — particularly transaction records — must be retained for defined periods and cannot be deleted on request during that time.
  • Restriction: Ask us to pause processing of your data while an accuracy dispute is resolved.
  • Portability: Request a copy of your account and transaction data in a structured, machine-readable format.
  • Withdraw marketing consent: Opt out of marketing communications at any time without affecting your account status.

Requests are typically acknowledged within a few business days and fulfilled within a reasonable timeframe. Where a request cannot be fully fulfilled — for example, where data must be retained for legal reasons — we will explain why.

9. Minors and Under-18 Access

77kk is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Account registration requires confirmation that the registrant is 18 or over, and identity verification is used to enforce this requirement. If we discover that an account has been created by a person under 18, the account will be closed immediately and any personal data collected will be deleted, except to the extent that transaction records must be retained for anti-fraud purposes.

If you are a parent or guardian and believe a minor has accessed 77kk, please contact support immediately. We recommend enabling device-level parental controls on shared devices to prevent access to online gaming platforms.

10. Marketing Communications

77kk may send you promotional emails, SMS notifications or in-platform messages about bonuses, new game releases, PSL and cricket betting markets, VIP programme updates and other platform news — but only if you have opted in to receive such communications.

10.1 Opting Out

You can withdraw your marketing consent at any time. The simplest way is through your account settings under Communication Preferences. You can also use the unsubscribe link included in every marketing email. Opting out of marketing communications has no effect on transactional or security-related account communications, which are sent regardless of marketing preferences.

10.2 What We Don't Do

77kk does not share your contact details with third-party advertisers for the purpose of marketing their own products or services to you.

11. Third-Party Services and Links

The 77kk platform integrates with third-party services — including game software providers, payment processors and analytics tools — to deliver its core features. Each third-party service provider operates under its own privacy practices and is responsible for how it handles data it receives in connection with those services.

The 77kk platform does not contain links to external websites. Where third-party game content is embedded, those games are delivered under the game provider's software licence and the data passing between the game engine and 77kk is limited to session tokens and game outcome records. Your personal registration data is not passed to game providers.

12. Updates to This Privacy Policy

77kk may update this Privacy Policy from time to time to reflect changes in how we operate, changes in the services we offer, or in response to changes in applicable requirements. When a material change is made, we will notify registered players via their registered email address or through a prominent in-platform notification before the change takes effect.

The "Last updated" date at the top of this page reflects when the current version was published. We encourage you to review this policy periodically. Continued use of 77kk after notification of an update constitutes acceptance of the revised policy. If you do not agree to a material change, you may close your account before it takes effect.

For any questions about how your data is handled that are not answered here, the FAQ page covers the most common queries. For anything requiring a direct response, contact information is available within the account area once you are logged in.

Your privacy matters to us. 77kk is committed to handling your personal data with care, transparency and respect — so you can focus on enjoying cricket betting, casino games, live casino and more with confidence.

Your Data Rights in Brief

Six rights every 77kk account holder has over their personal information.

01
Right to Access

Request a full copy of the personal data 77kk holds on your account, including transaction history and identity records.

02
Right to Correction

If any information on your account is inaccurate or out of date, you can ask us to correct it at any time through account settings.

03
Right to Deletion

Ask us to delete personal data that is no longer needed. Certain records must be kept for defined periods but we will explain clearly what and why.

04
Right to Restrict Processing

Ask us to pause processing of your data while any accuracy dispute is being investigated and resolved.

05
Right to Data Portability

Request your account and transaction data in a structured, portable format that you can take with you if you choose to close your account.

06
Right to Withdraw Consent

Withdraw your marketing consent at any time from account settings. This will not affect your ability to use 77kk or receive essential account communications.

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Play with Confidence at 77kk

Your data is protected, your PKR transactions are secure, and you stay in control. Join thousands of Pakistani players enjoying cricket betting, casino games, live dealer tables and more.

18+ only. Please play responsibly and within your personal budget.